Asst Prof. Xiang Huang - 澳門城市大學人文社會科學學院

Contacts 聯繫方式

☎ +853-85902234
✉ xianghuang@cityu.edu.mo
⌨ T407室

Academic Qualifications 學歷:

Ph.D in Translation and Language Science, Universitat Pompeu Fabra, Barcelona, Spain

Professional Memberships 專業會員資格:

Reviewer for the Journal of Qualitative Health Communication

Academic Experience 學術經歷:

Courses Taught 任教科目:

News translation, interpretation topics, English-Chinese Simultaneous Interpretation, English Reading

Research Area / Research Interests 研究方向:

multimodal critical discourse analysis, health communication, sociology of health, gender studies

Recent Major Publications (recent 5 years) 主要成果與著作 (近五年):

Xiang Huang & Run Li. (2026). Promoting healthy eating through nudges: Multimodal discursive representations of food and eating in weight‑loss articles in Chinese official WeChat posts. Critical Public Health, 36(1), 2613532. https://doi.org/10.1080/09581596.2026.2613532 SSCI indexed.
Xiang Huang. (2025). “Why you should (not) use semaglutide?”: A critical discourse analysis on health professionals’ videos of semaglutide for weight loss on Douyin. Social Science & Medicine, 382,118339. https://doi.org/10.1016/j.socscimed.2025.118339 SSCI indexed.
Xiang Huang. (2025). Responsibilization of weight management: a multimodal critical discourse analysis of losing weight articles in Chinese official WeChat posts. Critical Discourse Studies, 1-21. https://doi.org/10.1080/17405904.2025.2453186 SSCI indexed.
Run Li & Xiang Huang* (corresponding author). (2025). Visual (mis)Representations on Sports and Weight Loss: A Multimodal Critical Discourse Study of Images in Official Health Posts on WeChat in China. Health Communication. http://doi.org/10.1080/10410236.2025.2529985 SSCI indexed.

Book Chapters & Book Reviews書本章節/書評:

Xiang Huang. (2025). The online tucao subculture in China: A case study of youni discourse on Weibo. In M. Rawnsley, Y. Ma, & G. Rawnsley (Eds.), The Routledge Handbook of Chinese Media (2nd Edition). Routledge.
Xiang Huang. (2023). Metaphor, Stance and Obesity in the People’s Daily (2010-2020). In Marín-Arrese, J,. Hidalgo-Downing, L., & Zamorano-Mansilla, J.D. (Eds.), STANCE, INTER/SUBJECTIVITY AND IDENTITY IN DISCOURSE. (2023). Peter Lang.
Xiang Huang. (2022). Book review: Brookes, G. & Baker, P. (2021) Obesity in the News: Language and Representation in the Press. Cambridge University Press. Journal of Corpora and Discourse Studies, 1(1): 26-29.
Xiang Huang. (2022). Book review: Brookes, G. & Daniel, H. (eds). Analysing Health Communication: Discourse Approaches. Qualitative Health Communication, 1(1): 151–153.

Conference presentations 學術會議:

Run Li & Xiang Huang. 2025. Multimodal discursive strategies in public health communication: A critical analysis of weight-loss sports promotion in Chinese public service media, British Association of Applied Linguistics 2025 (BAAL 2025), The University of Glasgow, UK.
Xiang Huang. 2025. A troubled transition: Menopause metaphors in Chinese official media, 2025 Annual Meeting of the Health Communication Professional Committee, Northwest Minzu University, Lanzhou, China.
Xiang Huang & Run Li. 2025. Public health, neoliberal discourses and gendered representations in Chinese public service media: Promoting sports for weight loss through multimodal strategies, International Association for Media and Communication Research 2025 (IAMCR 2025), Nanyang Technological University, Singapore.
Xiang Huang. 2025. Good food, good life: A multimodal critical discourse analysis of food in losing-weight articles in Chinese official WeChat posts. Semiotics Symposium, Nanjing Normal University, China.

Awards 獲獎榮譽:

First Class Research Recognition, City University of Macau, Academic Year 2024/2025

Outstanding Teaching Performance Award, City University of Macau, Academic Year 2024/2025