聯繫方式

☎ +853-85902304

✉ rfeng@cityu.edu.mo

⌨ T210

Academic Qualifications 學歷:

2019-2023 上海交通大學  新聞傳播學博士

2016-2019 廈門大學  廣告學碩士

2012-2016 武漢大學  英語語言文學學士

Professional Memberships 專業會員資格:

Membership of International Communication Association

Membership of International Association of Media Communication Research

Membership of Association for Education in Journalism and Mass Communication

Academic Experience 學術經歷:

學術期刊審稿：International Journal of Business Communication (SSCI), BMC Public Health (SSCI), International Journal of Applied Linguistics (SSCI), International Journal of Health Policy and Management (SSCI), Frontiers in Psychology (SSCI), Journal of Visualized Experiments (SCIE), Emerging Media (Scopus)

學術會議審稿：International Communication Association, International Association of Media Communication Research

期刊青年編委：Journal of Scholarly Communication

Courses Taught 任教科目:

MCM007 非物質文化遺產研究

MCM013 數位行銷

DCI002 研究方法與論文寫作

DCI004 文化生產的組織與規則

DCI005 文化品牌研究

DCI011 社會學理論與方法
 

Research Area / Research Interests 研究方向:

策略傳播、健康傳播、媒介與性別研究

Recent Major Publications (recent 5 years) 主要成果與著作 (近五年):

[1] Feng, R^*., Feng, Y., and Ivanov, A. (2022). Social media as online shelter: Psychological relief in COVID-19 pandemic diaries. Frontiers in Psychology, 13: 882264.

[2] Feng, R^*., and Ivanov, A. (2022). Gender differences in emotional valence and social media content engagement behaviors in pandemic diaries: An analysis based on microblog texts. Behavioral Sciences, 13(1), 34.

[3] Feng, R^*., & Ivanov, A. (2023). Does a generational gap exist in online shopping attitudes? A comparison of Chinese consumer generations from the media system dependency perspective. Telematics and Informatics Reports, 12, 100106.

[4] Feng, Y^*., Feng, R., & Liu, Y. (2024). Social media promotion, risk perception, and parental support for adolescent girls’ HPV vaccination: Taking consideration of future consequences and sexual attitudes as moderators. Health Care for Women International, 45(4), 430-443.

[5] Liu, X^*., Feng, R., Chen, X., & Yuan, Y. (2024). “Left on read” examining social media users’ lurking behavior: an integration of anxiety and social media fatigue. Frontiers in Psychology, 15, 1406895.

[6] Li, L., & Feng, R^*. (2025). Rethinking the Impact of Social Media Exposure and Source Credibility on the Social Amplification of Risk and Public Engagement During the COVID-19 Pandemic. COVID, 5(6), 84.

[7] Feng, R^*. (2025). Examining the empowering effect of femvertising from the corporate social responsibility perspective: a survey-based online experimental study in China. Frontiers in Communication, 10, 1714685.

[8] Feng, R^*., Feng, Y. (2026). How Alpha-Mom Blog Use Enhances the Mental Health of Mothers of Young Children: From the Perspective of Self-Determination Theory. International Journal of Mental Health Promotion, 28(6), 7.

Research Projects (recent 5 years) 研究項目(近五年):

[1] 主持（結項）：導學互動對人文社科研究生學術寫作拖延行為的影響機制研究, 上海交通大學教學發展中心學生促教基金 (2023).

[2] 參與（結項）：Health Communication Research on Reproductive Longevity and Equality, Shanghai Jiao Tong University and National University of Singapore (2022-2024).

[3] 參與（在研）：中國玄幻動畫的文化符號敘事與國際傳播效果研究, 2024年度教育部人文社會科學研究青年基金.

[4] 參與（在研）：抗逆力視角下返鄉青年數字化助農的可持續性研究, 2025年國家社科基金青年項目.