聯繫方式

☎ +853-85902304

✉ rfeng@cityu.edu.mo

⌨ T210

Academic Qualifications 學歷:

2019-2023 上海交通大學  新聞傳播學博士

2016-2019 廈門大學  廣告學碩士

2012-2016 武漢大學  英語語言文學學士

Professional Memberships 專業會員資格:

國際傳播協會（International Communication Association）會員

國際媒介與傳播研究學會（International Association of Media Communication Research）會員

Academic Experience 學術經歷:

學術期刊審稿：International Journal of Business Communication (SSCI), Current Psychology (SSCI), Telematics and Informatics Reports (Scopus)

學術會議審稿：International Communication Association, International Association of Media Communication Research

Courses Taught 任教科目:

DCI002 研究方法與論文寫作
DCI004 文化生產的組織與規則
DCI005 文化品牌研究
DCI011 社會學理論與方法
MCM007 非物質文化遺產研究
MCM013 數位行銷

Research Area / Research Interests 研究方向:

策略傳播、健康傳播、媒介與性別研究

Recent Major Publications (recent 5 years) 主要成果與著作 (近五年):

期刊論文：

[1] Feng, R^*., Feng, Y., and Ivanov, A. (2022). Social media as online shelter: Psychological relief in COVID-19 pandemic diaries. Frontiers in Psychology, 13: 882264.

[2] Feng, R^*., and Ivanov, A. (2022). Gender differences in emotional valence and social media content engagement behaviors in pandemic diaries: An analysis based on microblog texts. Behavioral Sciences, 13(1), 34.

[3] Feng, R^*., & Ivanov, A. (2023). Does a generational gap exist in online shopping attitudes? A comparison of Chinese consumer generations from the media system dependency perspective. Telematics and Informatics Reports, 12, 100106.

[4] Feng, Y^*., Feng, R., & Liu, Y. (2024). Social media promotion, risk perception, and parental support for adolescent girls’ HPV vaccination: Taking consideration of future consequences and sexual attitudes as moderators. Health Care for Women International, 45(4), 430-443.

[5] Li, L., & Feng, R^*. (2025). Rethinking the Impact of Social Media Exposure and Source Credibility on the Social Amplification of Risk and Public Engagement During the COVID-19 Pandemic. COVID, 5(6), 84.

會議論文：

[1] Feng, R., and Zhang, L. (2023). Motherhood empowerment in digital media: How is mommy blogs use associated with the mental health of mothers of young children?. Article presented at the 106th Association for Education in Journalism and Mass Communication Annual Conference.

[2] Feng, R. (2023). Women empowerment advertising discourse and female role representation in China: A comparative content analysis from 1995 to 2022. Article presented at the 2023 conference of the International Association for Media and Communication Research.

[3] Zhang, L., and Feng, R. (2023). Mommy blog media attention of expectant mothers, pregnancy self-efficacy, and pregnancy-related body image anxiety: Could feminist beliefs be a moderating factor? Work in progress accepted at the 73rd International Communication Association Annual Conference.

[4] Feng, R. (2024). The Social Effects of Female Empowerment Advertisements: An Online Experimental Study in China. Article presented at the 2024 conference of the International Association for Media and Communication Research.

[5] Feng, R. (2025). Entangled Interpretation of the Impact of Femvertising in China: A Perspective on Corporate Social Responsibility. Article presented at the 2025 conference of the International Association for Media and Communication Research.

Research Projects (recent 5 years) 研究項目(近五年):

[1] 主持：導學互動對人文社科研究生學術寫作拖延行為的影響機制研究,上海交通大學教學發展中心學生促教基金 (2023).

[2] 參與：Health Communication Research on Reproductive Longevity and Equality, Shanghai Jiao Tong University and National University of Singapore (2022-2024).