Contacts

☎ +853-85902739
✉ celinehsieh@cityu.edu.mo

Academic Qualifications

Ph. D in Communication, Fudan University, China
Master in Communication, ShihHsin University, Taiwan
Bachelor in Management, ShihHsin University, Taiwan

Current Position

Associate Professor, Faculty of Humanities and Social Sciences

Working Experience

2014-2015  Director, Academic Division, City University of Macau
2004-2014  Director, Art and Communication College, Beijing Normal University, Zhuhai Campus
1990-2001  United Daily News /Liberty Time/ UFO Group (Taiwan) Company Limited /HIM International Music Inc.

Courses Taught

2015/2016 Academic Year 2nd semester
MC009 History of Management Thought

2016/2017 Academic Year 1st semester
MC014 Project Management in Cultural Industry

Research Area

Digital Publishing Design
Media Literacy Education
Cultural Creative Industry

Publications

Hsieh, H.L. & Lu, D. (2016).The Self-media application on the basis of teaching in Universities. The Press, 2016(6).
Lu, D. , & Hsieh, H.L. (2015).Major Political Reports and National Identity Constructions──The Analysis of the sessions of NPC and CPPCC in Macau Daily News 2015.Younth Journalist, 2015(26).
Lu, D. & Hsieh, H.L. (2015).The Present Situation and Development Strategies of Republic Opinions Think-tank. Editorial Friend, 2015(9). CSSCI
Zhao, L. S., & Hsieh, H.L. (2013).The Analysis Newspaper User Demand and Prospect in Digital Age. Publishing Research, 2013(5). CSSCI
Zhao, L. S., & Hsieh, H.L. (2012.)The Analysis of Digital Publishing Industrial Chain Transformation. Publishing Research, 2012(8). CSSCI
Hsieh, H.L. & Zhao, L. S. (2012).The Enlightenments of Modern newspapers to China’s Media Literacy. Publishing Research, 2012(3). CSSCI
Hsieh, H.L. & Lee, C. (2011).The Independent Magazine in Self-Media Age. Editorial Friend, 2011(12). CSSCI
Lee, C. & Hsieh, H.L. (2011).The Marketing Strategy of Promoting oral spreading by Social Media in Web2.0 Environment. Publishing Research, 2011(12). CSSCI
Hsieh, H.L. (2010).The Team Minimization strategy of Cite Publishing Ltd. In Taiwan. (2010).Charming China, 2010(23).
Hsieh, H.L. (2010).He Fei Peng Entrepreneurial Journey and Taiwan Public Market. Journalism & Communication, 2010(8).
Hsieh, H.L. (2010).The Magazine’s Third Sale by Experiential Marketing──O2, Booday Brand Extension Analysis. Guide of Sci-tech Magazine, 2010(8).
Hsieh, H.L. (2010).The Non-mainstream Characteristics of Independent Undergraduate Magazines. Science & Technology for Development, 2010(s1).
Hsieh, H.L. (2004).Taiwan's newspaper Industry Disorder and Reorganization. Chinese Newspaper Yearbook.
Hsieh, H.L. (2004).Taiwan Broadcasting Market Strategy under Media Convergence. China Broadcasts, 2004(2). CSSCI
Hsieh, H.L. (2004).The Documentary of Hong Kong newspaper Apple Daily issued in Taiwan. The Journalist Monthly, 2004(2). CSSCI
Hsieh, H.L. (2004).Cross-strait Youth Popular Culture consumption under the Entertainment Economic Perspective. Paper session presented at Annual Conference of Chinese Communication Society. Macau: IFT.
Hsieh, H.L. (2014).The Study of Using MOOCs to improve Macao College Students Learning Initiative (Research Grant CUM-38).Macau city : Macao Foundation.
Hsieh, H.L. (2013).The Construction of ZhuHai Culture Creative Industry Chain enter Cross-strait. ZhuHai city, ZhuHai Federation of Humanities and Social Sciences.
Hsieh, H.L. (2010).Media Literacy Research Team Project. ZhuHai city, Beijing Normal University, Zhuhai Campus.
Hsieh, H.L. (2008).Personnel Cultivating Program of Department of Communication. ZhuHai city, Beijing Normal University, Zhuhai Campus.

Professional Affiliations

2004-2008  Member of Chinese Communication Society
2014-Present  Member of Macao Innovation and Invention Association