Contacts
☎ +853-85902767
✉ dbxiao@cityu.edu.mo
⌨ T206
Academic Qualifications
Ph.D in Enterprise Management (international marketing), Faculty of Economic and Management, Wuhan University, China
Master in Business Administration, Central South University, China
Bachelor in English Literature, English Department of Changde Normal College, China
Current Position
Programme Coordinator and Associate Professor , Cultural Industries Management Programme
Working Experience
2005-2013 Associate Professor and Director of Cultural Industry Management Department, Faculty of Art and Communication, Zhuhai Campus of Beijing Normal University
2001-2005 Director of HR Department / Administrator of Beilinyuan Landscape & Construction Design Co., Ltd.
1990-1995 English Teacher of Hunan Electronic and Mechanical Polytechnic College
Courses Taught
2015/2016 Academic Year 2nd semester
MC007 Cultural Market Research
2016/2017 Academic Year 1st semester
MCM003 Cultural Marketing
MCM004 Seminar of Macao Culture Studies
MC012 Exhibition Planning and Practice
Research Area
The Operation & Management of Creative and Cultural Industry
Event Planning and Management
Planning of Cultural and Special Event
Cultural Industry Marketing
New Media and Internet Marketing
International Marketing
Human Resource Development and Management
Publications
Book Chapters
Ji-Cheng Gong, Dai-Bo Xiao (2007). Project Management of Filmmaking, Hebei Education Press, (co-author).
Yu-Zhong Zhao, Dai-Bo Xiao (2010).Culture Marketing Principles, China Modern Economics Press, Chapter 6th-8th.
Refereed Journal Articles
Chao-Hong Shen, Dai-Bo Xiao, Zhi-Jian Li (2003). Pareto Improvement of Apartment Allocation in Units, Journal of Industrial Engineering Management, Vol. 17, No.1, 7-9.
Dai-Bo Xiao (2009). On the New Trend of International Marketing Research Approaches, Beijing Social Science, Vol.3, 2009, 21-24
Dai-Bo Xiao (2009). The New Development Trend and Strategy of Marketing in New Economy Era, Commercial
Times, Vol.8, 2009, 29-30.
Liang-Jin Huang, Li-Jun He, Dai-Bo Xiao(2010).Study on Reform of China Electronic Power Supervision in View of Network Governance, Expending Horizons, Vol.2, 2010, 28-29.
Dai-Bo Xiao (2010). Research on Aggregation Phenomenon of Manufacture Service Industry, Marketplace Modernization, Vol.7, 2010, 60-61.
Dai-Bo Xiao (2010). Study on Urban Leisure Industry Development, South Communication, Vol.1, 2010, 80-81.
Dai-Bo Xiao (2013). On crowds Control and Management Strategies of Mega-event, Research of Society and Economy, Vol.3, 2013, 67-73.
Guang-Hui Jia, Dai-Bo Xiao (2015). The Expression, Causes, Effects of the Consumerism Media, Editorial Friend, Vol.6, 2015, 43-47
Conference Papers
Dai-Bo Xiao (2012). Statistics and Analysis of Bank Customers’ Financial Consumption Behaviors, Conference Paper of ISCID 2012，Vol.1.2012, 257-260
Academic Researches
2008 In charge of academic project of Exhibition Tour of Chinese Folk Art at Universities in Zhuhai from Zhuhai Campus of Beijing Normal University.
2009 In participation of academic project of Research and Practice on Internship Education Base from Zhuhai Campus of Beijing Normal University.
2011 In charge of academic project of Research on Integrated Practice System of Cultural Industry Managementfrom Zhuhai Campus of Beijing Normal University.
2015 In charge of academic project of Study on Collaborative Innovation about Cultural & Creative Industry: in view of District and Industries from Macao Foundation.
Professional Affiliations
2015 Cultural and Creative Industry Research Centre of Macau, Vice-chairman
2014 Chinese Culture Development Promotion Association of Macau, Chairman
2012 The Conference and Exhibition Association of Zhuhai City, Senio