Master of Cultural Industries Management(Chinese)



 

▼ Program Features

Combining professional knowledge of literature and arts with the theories and methods of management science, this course follows the world trend in the cultural creative industry and explores the developing cultural creative industry . This programme aims to enhance the students' research ability, practical experience and creativity, helping them to establish their expertise with solid theoretical knowledge and professional skills in both cultural studies and management.

 

▼ Objective

The aim of this course is to foster talents whom not only understand literature and arts, but also have comprehensive knowledge of practical application of industry operation and management. Throughout the course, the students will master the operating characteristics and regulations of culture industries, and learn about how to manage the developing cultural creative industries effectively. Graduates may establish their career in arts and culture management, operation of cultural industries or other related aspects.

 


▼ Course Description

專業必修科目  Compulsory Courses

 

 

科目

Course Title

學分 Credits

 

科目

Course Title

學分 Credits

  文化產業學 Culture Industries Studies 3

 

澳門文化研究專題

Seminar of Macao Culture Studies

3

  文化學經典 Classics of Culture Studies 3

 

非物質文化遺產
研究

Intangible Cultural Heritage Studies

3

 

文化市場與行銷 Cultural Marketing 3  

文化與節慶活動策劃與實務

Planning and Practice of Cultural and Festival Events

  文化項目管理 Project Management in
Cultural Industry
3   畢業論文 Thesis 10
  研究方法 Research Methods 3        

 

專業選修科目  Elective Courses

 

 

科目

Course Title

學分 Credits

 

科目

Course Title

學分 Credits

 

中西文化比較

Comparative studies of the Chinese culture and Western culture

3

 

數位行銷

Digital Marketing

3

 

民俗學理論與方法

Theory and Method of Folklore Studies

3

 

文化消費心理與
行為

Psychology and Behavior in
Cultural Consuming

3

  文化政策 Culture Policy Studies 3

 

 

 

 

 


To complete the program, students have to take 8 compulsory courses,
2 elective courses, 
final Thesis, which add up 40 credits.

 


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